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How do you take an excellent personal branding photo of YOU for your business social media profiles?

Updated: May 12, 2024

A woman manager in white, smiling portrait
Personal branding photo of a PR manager

Here are 5 tips to help you take and choose the perfect picture for your business profiles:


Show Your Face Clearly

Include your face and shoulders in the photo.

Avoid extreme close-ups or full-body shots.

Make sure the photo is clear and unpixelated.


Smile and Look Approachable

A genuine smile makes you look friendly and approachable.

Avoid looking too serious or grumpy.





Use Good Lighting

Natural light is always best, but if you're indoors, make sure the lighting is bright and even.

Avoid harsh shadows or backlighting.


Dress Professionally

Choose clothing that is appropriate for your industry and personal brand.

Avoid wearing anything too casual or revealing.


Don't Use Selfies

Selfies often look unprofessional and can make you appear... narcissistic :D

Ask a friend or colleague to take your photo instead.


Bonus Tip:

Consider using a professional photographer ;) They can help you capture a polished and professional image that will make you stand out from the crowd.

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